The Perfect Valentine’s Day Makeup Look, No Matter Your Plans


I have an addiction: GRWM vlogs. (That’s ‘Get Ready With Me’ videos, for those who haven’t fallen down the social media rabbit hole.) Yes, I love the house tours and I’m obsessed with the morning routines. But there’s nothing like an in-depth makeup or skincare tutorial. From celebrity rituals filled with super-luxe products to relatable influencer routines—I love them all. They’re perfect for those mornings when I’m craving a look that’s a little outside of my everyday vibe. Or, of course, when a special occasion calls for a little extra effort. And while it can be intimidating to try something new, your Valentine’s Day makeup look is the perfect opportunity to shake things up a bit.

Featured image of Babba Rivera by Belathée Photography.

Valentine’s Day Beauty Looks

Image by Michelle Nash

How to Find Your Valentine’s Day Makeup Look

Valentine’s Day can be a divisive holiday. Whether we’re partnered or not, each of us is confronted with the impossible task of living up to the expectations of the day. But I’ve found that it’s not about what you do. Instead, the most fulfilling experiences come from taking it less seriously and embracing playfulness. Bonus: Having a little fun with your Valentine’s Day makeup look can be a confidence booster that will carry you through the day.

What better time to put yourself out there than Valentine’s Day? There’s endless creativity and fun to be had by expressing yourself through your makeup (that’s the fun of it, right?). Makeup can—and should be—empowering. And spicing up your repertoire can help make Valentine’s Day interesting again, no matter your plans.

Whether you’re opting for a classic date night, going out for Galentine’s, or experimenting with an evening a bit outside of the norm, now’s the time to have a little fun. But if your Pinterest board isn’t inspiration enough, I guarantee you’ll find your perfect Valentine’s Day makeup looks for every person and every occasion.

Image by Michelle Nash

The Classic Date Night

When it comes to Valentine’s Day vibes, the classic aesthetic is always a go-to. Dive into date night by embracing the archetypal romantic look. Enhance your natural features with neutral hues and light-reflecting highlights. Don’t forget a bold, red lip for a pop of color.

Image by Teal Thomsen

Full Glam

Go big—even if you’re staying at home. Pull out all the glitz and glam you have hiding in the back of your makeup drawer. If this isn’t a special occasion, what is? For this look, pick one area to emphasize. Then, go full-tilt with metallics and dramatic colors.

Image by Michelle Nash

The Clean Look, Updated for 2023

Last year’s buzzy beauty look was a dewy take on the no-makeup-makeup trend. This year, let the clean look work for you by opting for luminous products that emphasize your natural glow. This simple look is a statement of its own. The romance of the glossy, glazed aesthetic is the makeup equivalent of a silky slip-dress—understated but sexy.

Image by Teal Thomsen

Dark and Stormy

For all the fuss in the zeitgeist about no-makeup makeup (see above), Valentine’s Day is the perfect opportunity to bring back the smoky eye. Overline your eyes, try a darker lip, and choose dramatic colors to really lean into the stormy, sexy look.

Image by Teal Thomsen

Galentine’s Glam

There’s no such thing as doing too much when you’re with your inner circle. Go all out on the reds and pinks. The more impractical, the better!

Bonus: Elevated Fragrances Your Main Squeeze (and You!) Will Love

Top off your look with a fragrance to match your V-Day vibe. While there’s always a reason to smell good (I’d call it an aesthetic as necessary as your go-to moisturizer), there’s no occasion more apt than February 14.

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