Building a business is never easy. In a career that asks you to balance being an entrepreneur with being a mother, it’s harder still when your brand is named Chillhouse. In the industry of self-care, being the arbiter of “chill” is harder than it looks. These are the constraints Cyndi Ramirez is working against, but though she’s juggling many titles, responsibilities, and goals, she makes it look like a good life. And based on the authenticity she brings forth, I have to believe it is.
The Chillhouse mission? To inspire everyone to put themselves first, prioritize self-care, and lean into the empowerment that taking up space in the world brings. With her ever-expanding empire, Cyndi helps people make wellness and leading with self-compassion a part of their everyday lives. By centering rituals and relaxation, she demystifies the sometimes convoluted labyrinth of wellness and spotlights the critical importance of supporting our mental health.
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The Business of Being Cyndi Ramirez
Cyndi has a product line, a brand, and a slate of brick-and-mortar locations. But amidst the busyness of everyday life, she still makes time for herself—in fact, she considers it essential for living well. She prioritizes the things that feed her soul and energize her day. If you’re at a loss for how to carve out time for self-care in your own busy schedule, why not take cues from someone who does it for a living?
Read on to discover how Cyndi Ramirez crafts her mornings to prioritize family, work, and that ephemeral sense of chill.
Can you share about your journey to becoming an entrepreneur?
It’s been a long journey—and I still have decades ahead of me! But so far, entrepreneurship has been equally as fun as it’s been stressful. I started my first business nine years ago—a creative agency. Since then, I’ve gone on to own a lifestyle blog, a skincare product, and now a growing self-care company.
What has been your biggest lesson over the past year?
Expansion is hard but ultimately worth the risk and complexities. Do your due diligence but also don’t be scared!
If you could pin your success down to one thing, what would that be?
I’ve always been someone who experiences FOMO, so I like to think it’s a random characteristic that has pushed me to open doors and opportunities. And having a bomb network and a strong support system.
What does a typical day look like for you?
I wake up and check my phone… then I keep my phone away while I spend time with my family, particularly my 2-year-old, Hendrix. From there, either my husband or I make breakfast. Then it’s off to the office!
A day at the office is full of meetings and touch-bases with my team. Once I’m done with the workday, I like to either catch up with friends for happy hour, an early dinner, or do a date night with Adam. But we also like to get back in time to put Hendrix down to sleep most nights—it ebbs and flows!
Tell us about your morning beauty routine…
I shower, wash, and condition with Oribe products. From there, I apply hair serum and oil and let my hair air-dry.
What does your skincare routine look like?
My skincare routine is more extensive.
I use a toner or essence followed by The Concentrate by La Mer. Then I use Chillhouse’s Have a Chill Day Face Oil, which I sometimes mix with La Mer’s Moisturizing Soft Cream and top off with Dune Suncare’s face sunscreen.
Your makeup is flawless. How do you do it?
I’ve been loving Fenty Beauty’s foundation and Lawless’s blush. Then I top off with Caudalie’s Beauty Elixir, a little Wander Beauty mascara, and some Charlotte Tilbury Pillow Talk on the lips with Fenty Beauty’s Lip Gloss.
What will we always find in your refrigerator?
What’s always on your nightstand?
Books that I never read, water, and Love Wellness Personal Lubricant.
What’s your favorite getting-ready soundtrack?
An impossible question! Love throwing on some disco or an 80s playlist. Follow me on Spotify if you really wanna know what I’m into.
What’s your daily uniform?
I’d say my style is chic, timeless, and sexy. I’ve been really into wearing all black lately. It’s either a simple black tee or a graphic tee from Anine Bing or Chillhouse. Then a black denim skirt and platform sandals!
What do you do every day to live a more joyful life?
Family time and touch-bases with my husband. We’re super communicative and truly are each other’s best friends. It’s so important for my soul that we keep this bond strong, and therefore, we prioritize it.
I never leave the house without: my iPhone, duh.
If there were more hours in the day, I would: shop and maybe clean out my closet simultaneously.
Healthiest morning habit: A big glass of water, always. And kisses from Hendrix.
Worst morning habit: Coffee?
One thing I want to be known for is: making people feel more ~chill~.
The one thing I fear the most: letting people down.
When I feel that fear, I: remind myself I’m doing the best I can.
The book I always recommend: Verity by Colleen Hoover
One trait you need to succeed in life: bravery